Notes From the Awkward End of Mobile
Written for founders and product owners, not for engineers. What an app actually costs, why submissions get rejected, what a crash-free rate is telling you, and why an app left alone for a year stops working on its own.
Nothing Published Here Yet
This is a new site and the blog is genuinely empty. We would rather show you an honest blank page than three articles written to fill a grid, so there are no placeholder titles below and nothing has been back-dated to look established.
The first pieces are being written from work we do every week: the specific reasons submissions get sent back, how to read a crash-free session rate, what app size costs you in installs, why an app needs maintenance when nobody has touched the code, and how to decide between native and cross-platform without a vendor making the decision for you.
Until then, the service pages carry the same material in more depth, and a question sent through the contact form gets a written answer within one business day whether or not you ever become a client.
Four Subjects Worth Understanding Before You Commission an App
Almost everything that goes wrong with an app project is decided before the store listing is written. These are the areas we keep coming back to.
Store Review
Why submissions get sent back, what a reviewer actually looks at, and the handful of design decisions that quietly decide whether your first attempt clears.
Numbers That Matter
Crash-free sessions, cold start time, app size, day-one and day-thirty retention — which of them to watch, and which ones a dashboard will happily flatter you with.
The Device You Forgot
Fragmentation, battery, offline behaviour, permissions and manufacturer quirks — the conditions your users are in that never show up in a demo on a new handset.
Money and Ownership
How to read a quote, which features are quietly expensive, who should hold the developer accounts and the signing keys, and what an NDA really protects.
Would Rather Just Ask Someone?
Describe the app you want built, or the one that has stopped working, and you get a scope, a timeline through store approval and a cost range back in writing within two business days.