About

We Only Build Mobile. That Is the Whole Decision.

No websites, no dashboards, no desktop software, no AI products. Every service line on this site ends up as something installed on a phone, which means the awkward parts of mobile — store review, signing, battery, offline, fragmentation — are our daily work rather than an unfamiliar final stage.

Developers working on an iOS and Android build side by side on a phone and laptop
The Narrowing Was on Purpose

Store Review Is a Weekly Event Here, Not an Annual One

A generalist software agency will happily build you an app. It will also be their first submission in several months, and the App Store review guidelines will have moved since the last one. That is not incompetence, it is arithmetic: when mobile is three lines out of thirty, the muscle stays cold.

Because every project we take ends at a store, we are in App Store Connect and the Play Console constantly — submitting, answering review questions, pushing staged rollouts, regenerating screenshots, updating data-safety declarations. The result is not cleverness. It is familiarity. We know which permission strings get a build kicked back, what a reviewer needs to see in a demo account, and why a phased rollout should never be started on a Friday.

That is also why this page does not claim we can do everything. If your project has a large web application attached to it, we will build the mobile half properly and tell you honestly that the web half is somebody else’s job.

What Specialising Buys You

Four Things That Only Come From Repetition

None of these are things a client asks for by name. All of them are things that decide whether a launch goes smoothly.

A Working Memory of Rejection Reasons

Most first submissions that fail do not fail on code. They fail on a permission string that does not explain itself, a sign-in wall in front of content that should be visible, a subscription screen missing a required disclosure, a demo account the reviewer cannot get into, or metadata that promises something the build does not do. We design around that list from the first sprint, rather than reading it for the first time after a rejection.

Testing on Hardware People Actually Own

A simulator on a fast laptop tells you almost nothing about a three-year-old mid-range Android handset with a manufacturer battery optimiser that kills background work, 3 GB of RAM and a slow connection on a train. We test on real devices across a spread of screen sizes, OS versions and price brackets, because that spread is where the reviews come from.

Release Mechanics That Are Boring

Signing, provisioning, build numbers, test groups, staged rollouts, release notes, phased percentages, rollback plans. On a first-time project every one of these is a surprise that costs a day. Here they are a checklist that runs the same way every time, which is exactly what you want them to be: the interesting part of your project should be your product, not our tooling.

The Ability to Say No Without Losing Anything

A studio that builds everything has a commercial reason to agree that you need an app. We do not have one, because if an app is genuinely the wrong answer for you, the work was never ours to win. Plenty of ideas are better served by a mobile-friendly website, an existing off-the-shelf product, or a spreadsheet and a phone number for another six months. We would rather say that on the first call.

Operating Principles

Five Things We Do the Same Way on Every Project

Not values on a wall. These are the specific commitments that show up in the contract and in the week-to-week work.

01

The Accounts Are Yours From Week One

The Apple Developer and Google Play accounts are created in your company name, with you as the legal owner and us added as a member. Same for the repository and the signing keys. It costs us nothing to do it this way, and it removes the single most common way clients get trapped by an agency.

02

Design Is Inside the Price

Flows, screens and a clickable prototype are part of every build rather than an optional extra quoted separately. An app whose navigation was decided in a code editor reads like one, and moving a screen in a prototype costs minutes instead of days.

03

The Recommendation Is Not Pre-Decided

We build native Swift and Kotlin, React Native and Flutter, so nothing about our stack biases the answer. We will argue for cross-platform when the app is screens and data, and for native when the hardware is the point — including the times when that means quoting you less.

04

Scope Is Cut, Not Padded

Most first versions that never launch were too big on day one. We would rather remove three features and reach the store than keep everything and stall in month seven. What got cut goes on a written list for version two, so nothing is lost, it is just sequenced.

05

Bad News Travels Immediately

If something is late, harder than estimated, or turned out to be a worse idea than it looked, you hear it in that day’s update rather than at the end of the sprint. A problem raised early is a scheduling conversation; the same problem raised late is a crisis.

A mobile app team checking a build across several handsets at a desk
How the Team Works

Predictable Hours, Written Updates, Something You Can Install

We are not going to pretend to be everywhere at once. What we can offer is a rhythm you can plan around, so you always know when you will hear from us and when you will next hold a build in your hand.

  • Monday to Friday, 10:00–19:00 IST. Those are our working hours, stated so you can work out the overlap with yours rather than guessing.
  • A written update at the end of each working day. What moved, what is next, and anything blocking us — short, in writing, every day your project is active.
  • A reply within one business day. Anything you send gets an answer or an acknowledgement with a time attached inside one business day, including the awkward questions.
  • An installable build every two weeks. Not a screenshot and not a progress percentage — a real build on your own phone, through TestFlight or a Play testing track.
  • One point of contact. You are not handed between a salesperson, an account manager and a developer who has never spoken to you.

The two-week build is the part that matters most. A progress report can say sixty per cent complete for a month; an app on your phone cannot lie about whether the sign-up flow works.

The full build process

18

Service lines, every one of them mobile

2 weeks

Between installable builds during a project

1 day

Business-day reply to anything you raise

100%

Of store accounts and repositories in your name

Every figure above is something you can check on this site or hold us to in writing. You will not find a client count, a download total, an award or a founding year anywhere on this page, because we are not going to invent numbers we cannot show you.

Honest Fit

When We Are the Right Studio, and When We Are Not

Half of the projects that go badly were mismatched before anyone wrote a line of code. It is cheaper for both of us to work that out on the first call.

Good Fit

Bring Us This

  • You need an iOS app, an Android app, or both, and mobile is the product rather than a side channel
  • You want a first version in the store in months, not a three-year platform
  • Your app stalled, was abandoned, or is live and quietly rotting, and you need someone to take it over
  • You want the store accounts, the code and the keys in your own name from the start
  • You can give a decision within a couple of days when we ask for one
  • You would rather be told a feature is a bad idea than be quoted for it silently

Wrong Fit

Go Elsewhere For This

  • The project is really a website, an internal dashboard or a desktop tool with an app bolted on
  • You need a staffed 24/7 on-call rotation — we do not have one and will not pretend otherwise
  • You need the whole scope built for a budget that clearly cannot carry it, and none of it can be cut
  • You want an agency to hold the developer accounts and the keys on your behalf
  • Approval has to pass through a committee that meets monthly, on a two-week build cycle
  • You are looking for a guarantee of store approval, ranking or download numbers

If you land in the right-hand column we will usually still take the call and point you somewhere sensible. A referral costs us nothing and a badly matched project costs both of us a great deal.

Tell Us What You Want on People’s Phones

A new idea, a stalled build, or an app that is live and falling behind. You get a scope, a realistic timeline to store approval and a cost range back in writing, with nothing to sign.